Lyft Much like how the iPod's white headphones became a calling card for Apple fans in the early 2000s, the pink mustache -- officially called a " Carstache " -- has become a symbol that's taken on a life of its own. It's inspired the community to create a persona for their cars , including the DiscoLyft , a vehicle that has an LED mustache to go with the driver's party-themed car. Drivers will even wear mustache accessories while they drive, or provide them for their passengers. Lyft's Facebook page is full of mustached fans. Launches in new cities are typically kicked off with a mustache parade. "They've made it more of their symbol and taken it for their inspiration," Zimmer said. "It's empowering the community to help us define the experience and the brand, which is so on point for use because we are a peer-to-peer service." A stache is born Zimmer is often questioned about the quirky car ornament. When asked why he and co-founder Green landed on the pink mustache as a branding element, his answer is always the same: Why not? "We were looking for something to humanize Lyft and delight people," Zimmer said, making his way charging solar batteries with generator through the company's crowded offices in San Francisco startup-centric SoMa district. "So, obviously a pink mustache." Zimmer stopped at a table covered in different colored material and little, beige bags, picked one up and unzipped it. Inside was a mustache making set, complete with a wooden mustache cutout, different colored papers, and a wooden carpenters' pencil that doubles as a mustache wand.
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